Powering digital media investment with analytics and AI.

Julian is a performance marketing analyst and strategist based in Dubai. He built his career running paid media at agencies including Havas, Assembly and VCCP, buying and optimising campaigns for ecommerce, financial services and travel brands such as Lenovo, UKTV, Puma, Dr. Martens and Saga. Over time his focus shifted from the media buying itself to the analytics behind it, and that shift eventually took him in-house, where he connected internal financial and segmentation data to campaign performance to determine whether marketing spend was optimised, targeting the right audiences and improving retention and ROI.

He holds a Master's in International Marketing from the University of London and a postgraduate qualification in Data Analytics & AI from LSE. His focus now is on designing agentic AI workflows that automate marketing decisions end to end, from signal detection to action, using that grounding to streamline campaign builds, structure analysis and connect marketing performance to wider business transformation.